Unlocking Expertise.

Accelerating Opportunity.

Elevating Women in Sport.


SPORT4Life

Bold innovation. Real impact.

[About]

Accelerating women's sport through  purpose, to redefine access,  opportunity and sporting excellence.

Sport is evolving, and too often, women are left out of the conversation.

The Athena Project is our bold response


We connect female-led talent across coaching, performance, tech, governance, medical, safeguarding, leadership, and innovation with clubs, teams, federations, and sporting bodies that want to do better.

[WHAT WE DO]

Unlocking Access and Opportunity Across all Sports

Athena advances cultural change. By inserting women into every layer of decision-making and sporting operations, we shift talent development norms, elevate playing standards, and create more just, capable, and resilient sporting ecosystems.

[Who Athena Is For]

Female professionals and experts seeking roles, projects, or pathways in sport beyond playing:  Coaches, scientists, tech leaders, medics, safeguarding officers, administrators, and executives.

Clubs, teams, federations, and sporting bodies:  Everyone committed to bringing in women-led expertise and transforming how their organisations work.

Funders, institutions, and collaborators: Those who believe in equality, capacity building, and sustainable systems in sport.

Join the ATHENA Project

I am an ATHELETE looking to MAKE AN IMPACT WITH ATHENA
I am a  SPORTS professional looking to join the network
I am A club or organization  seeking female expertise
I want to collaborate or fund transformative work in women’s sport

[Our PARTNERS]

Supported by 

[VERTICALS]

FTB4L

MTR4L

CRCKT4L

TNS4L

BSKTB4L

Different sports, same promise:

use sport’s platform to deliver real outcomes on the pitch, in the books, and in the community.

For more information on SPRT4L contact us below